The right place to talk

Trade fairs and conferences play an important part for BMA

Even though business is an increasingly digital world, there is nothing like a face-to-face talk at one of our industry’s trade fairs or conferences.

The number of online marketplaces and communication platforms may be rising every year, but trade fairs and conferences are still holding their own in international plant and mechanical engineering, for customer relations and information sharing.

Top of the marketing budget

According to a 2014 study by the German Engineering Federation (VDMA), expenditures on trade fairs account for by far the largest share of sales and marketing budgets in the industry, at almost 50 percent. They have in fact risen slightly compared to the previous reporting period.

Hardly surprising then that trade fair and conference activities top the list at BMA, too. The reason is simple: these events are particularly effective in supporting the Group’s internationalisation strategy. Based in Braunschweig, Germany, the BMA Group has 15 sites worldwide.