We lately recognised an increased demand for services and assistance, particularly in the field of centrifugals. Therefore we decided to extend and adapt the services offered, for the time being for centrifugals, in order to answer our customers’ needs more intensively.
For this purpose, we have been working in the research project “H2-ServPay” in cooperation with Westfälische Wilhelms-Universität Münster. In this project, the customer’s readiness to pay for all-in-one problem solutions (so-called hybrid service bundles) shall be determined, i.e. for services composed of material goods, personnel services and spare parts supplies. BMA offers such services especially with the sale of centrifugals including maintenance and inspection services as well as spare parts supplies.
Together with a diploma student of the Institute of Business-to-Business Marketing (Institut für Anlagen- und Systemtechnologien) of Prof. Dr. Dr. h.c. Klaus Backhaus at the Westfälische Wilhelms-Universität Münster, we prepared a questionnaire for our customers that shall help us to tailor and optimise our future range of services in accordance with the customer’s wishes. The data collection is made systematically using a specially developed method, the so-called ServPay Conjoint analysis. Selected customers are questioned via the H2-ServPay-provided functionality for measuring the readiness for payment. The data investigated will give hints – together with the cost data determined – for a well-aimed extension of the service portfolio.
The interrogation has been completed in May 2010. The results of the data collection are expected to be available in August 2010.
The participation in this interrogation should above all allow our customers contribute to the configuration of new service products. The customers were interviewed anonymously so that it is not possible to deduce the person or company interviewed. This anonymity was our intent and shall reflect the quality of interrogation.
We are now very glad to be awarded, together with Prof. Dr. Dr. h. c. Klaus Backhaus (Institut für Anlagen- und Systemtechnologien) and Prof. Dr. Jörg Becker (Institut der Wirtschaftsinformatik) the title “H2 ServPay – a configuration and calculation software for hybrid service bundles” for the transfer project 2009/2010 by Westfälische Wilhelms-Universität Münster. The transfer price was awarded on 31st May 2010 at Wiesmann Automanufaktur in Dülmen.
BMA Info 53/2015
A successful year for BMA America
New projects and new colleagues in Colorado.
Breaking new ground in Central America
Last year, a total of four top sugar producers in Central America decided to upgrade their plants. They opted for BMA products – breaking new ground for sugar factories in the region.
Installation and commissioning of a pan seeding system
In the beet sugar industry, pan seeding systems have been established for a long time. BMA has now successfully applied the process in the cane sugar industry.
Manufacturing and service – BMA Brazil expands its capacities
In 2012, BMA set up its subsidiary BMA Brasil Equipamentos Industriais Ltda. – who has since gone from strength to strength. A new production and service centre opened in Indaiatuba in early September 2014.
Interview
BMA Info talks to Igor Djoukwé
A force, to be reckoned with
BMA MENA Industries are going from strength to strength as a design and service provider in the Middle East and North Africa.
Agrosnabsakhar – How a project turned into a big surprise
On first contact with the Agrosnabsakhar sugar factory, nobody at BMA could have foreseen how this collaboration would grow.
Russian pioneers – VKT for a competitive edge
The Russian sugar industry is driving the extension and upgrade of its production sites and BMA plays a key role in this development. The result: a significant increase in output.
Four companies, three continents, two years, one goal
Together with Etihad Food Industries, the BMA Group has got a large-scale project off the ground – collaboration at its best.
Innovations for better performance – A new drying and cooling plant
A good cooling and drying system is the key to high sugar quality. Reason enough for BMA to continuously enhance this equipment, launching new and innovative products on the market.
A premiere in Pakistan – Successful commissioning of two falling-film evaporators
Reducing consumption of resources to a minimum while enhancing performance – those were the objectives for a factory in Pakistan specified in the order JDW Sugar Mills Ltd. placed with BMA.
Indian Cane Power Ltd.– More revenue thanks to co-generation
Indian Cane Power Ltd. (ICPL) relies on bagasse for power generation. For several years now, BMA has helped the company implement its innovative concepts with numerous supplies of equipment.
Uzbekistan‘s most cutting-edge factory
The Angren Shakar refinery was commissioned in August 2014.
Expanding centrifugal production for China
In 2014, BMA China expanded its assembly range to include not only continuous centrifugals but also batch-type machines (see also BMA Info 52/2014). The model in question belongs to the well-established and reliable B series.
Centrifugals from BMA: Made in Germany
2014 was a truly international year, also for BMA‘s product business: customers on all continents opted for BMA centrifugals.
BMA Automation: a complex factory acceptance test
With the supply of the process control system including all key electrical equipment, BMA Automation was involved in the design of the new refinery in Iraq right from the start. The complex factory acceptance test was a major milestone on the path to the finished plant.
Scientific exchange across the globe – BMA at international conferences
BMA has been presenting the latest developments from current international sugar industry projects at conferences across the globe. The report on the upgrade and capacity extension of the ICPL cane sugar factory is a recent outstanding example.
Engineering projects for the cane and beet sugar industries
In the beet sugar industry, pan seeding systems have been established for a long time. BMA has now successfully applied the process in the cane sugar sector.
Overview of all articles
30.06.2010